The first point is real good in that the five components listed are supported by scripture. (Note, I added the scripture, not the author...)
You will capture your clients attention when you convey:
"Be strong and courageous. Do not be afraid or terrified because of them, for the LORD your God goes with you; he will never leave you nor forsake you."
"Do nothing out of selfish ambition or vain conceit, but in humility consider others better than yourselves."
Interest in Others...Philippians 2:4
"Each of you should look not only to your own interests, but also to the interests of others."
"Whatever you do, work at it with all your heart, as working for the Lord, not for men,"
"Be devoted to one another in brotherly love. Honor one another above yourselves."
Here are some more...
"Life is a series of popularity contests."
"If you're well liked, then you're more likely to be better in sales."
"To make choices, we go through a three-step process. First ,we listen to something out of a field of opportunities. Then, we either do or do not believe what we've heard. Finally, we put a value on what we've heard."
"Your potential clients need a reason to deem your message important enough to sit up and listen to it."
"If you're credible, you're much more likely to be believed."
Read the whole article: http://www.entrepreneur.com/magazine/entrepreneur/2010/march/205012.html